Industry news

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

What we mean by ‘full-service’

Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector

"Dear customer" - Personalisation & segmentation in marketing

Whether your goal as a membership organisation is to get members to attend events, inform your membership of current

Ta-dah! How to wow at your next event

We're well into the penultimate quarter of 2017 now and it's a time when many organisations are starting to plan for their

Using video to engage website visitors

Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos

How to improve member retention

Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become

How to effectively monetise resources

Resources are really important in meeting one the primary objectives most membership organisations set up to

User journeys - how to get people to your key pages

A user-journey is the navigational path that you expect your target audience will follow around your website to find what they are

10 tips to increase readership of your key publications

Almost every charity, non-profit organisation and trade association has some form of publication that they create

Measuring the effectiveness of your campaigns

A membership organisation like your own most likely has ongoing marketing activities to help it flourish.

Support, training & community: can you get these in-house?

The internet is everywhere we go; powering our homes, in our pockets, tracking our health and everything in

Redesigning your website: the considerations, opportunities & rewards

Redesigning an existing membership, charity or non-profit website can seem like a daunting task, especially when a lot of

Innovative ways for sports NFP’s to raise cash

Whenever you think about NFPs or charities raising money you probably either picture bright jackets and oversized

How to encourage referrals

For a membership, non-profit or charity organisation, you have to be careful where your money goes, so coming up with

Are Targeted Ads the future of marketing (& how can CRM help?)

With the increase in internet usage the world over and wider availability of hand-held, internet connected devices we expect targeted marketing to become a key

Life after launch – how a website flourishes

This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is a long, carefully thought out

How to increase your website's user engagement

It's fairly common to hear that a client wishes to increase 'user engagement' on their website, but what exactly does this mean? Firstly, let's look at how TechTarget defines

Mobile vs desktop: websites in a multi-device world

Over the last decade, mobile has a gained a huge slice of traffic on the internet, membership websites included. It is crucial to understand your audience’s usage across

9 ways your organisation will benefit from a microsite

We love microsites. They are fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you

Top tips on how to increase your event attendance

For many membership organisations across the UK and beyond, events are one of the most vital sources of revenue stream and a priced member benefit, so

What payment methods should you make available to your members?

Providing as many benefits to your members as possible is something which is paramount to every membership organisation’s objectives....