Industry news

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Senior’s predictions for 2018

Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer.

Barriers for membership organisations in the modern world

Barriers of the modern world Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked. It’s not a new concept that times change and businesses...

Pages that pop: how to bring your website to life

As part of the design and development team here at Senior, we are always absorbing trends and tailoring them for membership organisations.

Is this the most effective way to reach a digital community?

Delivering an email to your member base is still going to be the most effective way to reach out and communicate; If you can get a subscriber to open your email, your content becomes their sole focus for those precious...

Seasonality in design: getting into the spirit

The dawn of November brings many things; frost laden mornings, crispy leaves and, of course the distant but fast approaching sound of sleigh...

Innovative lead generation tips for associations in these 6 sectors

No matter how you go about it, whether you rely on recommendations from your current members or are ahead of the times

Why offering CPD can be a huge draw for members

“How can I add value to my organisation?” This is a question we get asked a lot, and we know it’s an important concept to

How will the GDPR affect membership organisations in the UK & beyond?

You're probably aware by now that a huge change to the UK's Data Protection Laws will be implemented next May in the form of the General Data Protection Regulation (GDPR).

What we mean by ‘full-service’

Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector

"Dear customer" - Personalisation & segmentation in marketing

Whether your goal as a membership organisation is to get members to attend events, inform your membership of current

Ta-dah! How to wow at your next event

We're well into the penultimate quarter of 2017 now and it's a time when many organisations are starting to plan for their

Using video to engage website visitors

Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos

How to improve member retention

Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become

How to effectively monetise resources

Resources are really important in meeting one the primary objectives most membership organisations set up to

User journeys - how to get people to your key pages

A user-journey is the navigational path that you expect your target audience will follow around your website to find what they are

10 tips to increase readership of your key publications

Almost every charity, non-profit organisation and trade association has some form of publication that they create

Measuring the effectiveness of your campaigns

A membership organisation like your own most likely has ongoing marketing activities to help it flourish.

Support, training & community: can you get these in-house?

The internet is everywhere we go; powering our homes, in our pockets, tracking our health and everything in

Redesigning your website: the considerations, opportunities & rewards

Redesigning an existing membership, charity or non-profit website can seem like a daunting task, especially when a lot of

Innovative ways for sports NFP’s to raise cash

Whenever you think about NFPs or charities raising money you probably either picture bright jackets and oversized