News

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Here is your hub for the latest news in the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Measuring the effectiveness of your campaigns

A membership organisation like your own most likely has ongoing marketing activities to help it flourish. Let’s explore why this is important and how to go about being in the know on your campaigns.

Redesigning your website: the considerations, opportunities & rewards

Redesigning an existing membership, charity or non-profit website can seem like a daunting task, especially when a lot of time and money was spent on it in the first place. We've put together a handy infographic to highlight the incredible benefits of a well timed redesign.

Innovative ways for sports NFP’s to raise cash

Whenever you think about NFPs or charities raising money you probably either picture bright jackets and oversized lanyards of 20 somethings in shopping centres,

How to encourage referrals

For a membership, non-profit or charity organisation, you have to be careful where your money goes, so coming up with innovative and interesting ways to market and ultimately grow your organisation is

Are Targeted Ads the future of marketing (& how can CRM help?)

With the increase in internet usage the world over and wider availability of hand-held, internet connected devices we expect targeted marketing to become a key

Life after launch – how a website flourishes

This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is a long, carefully thought out

How to increase your website's user engagement

It's fairly common to hear that a client wishes to increase 'user engagement' on their website, but what exactly does this mean? Firstly, let's look at how TechTarget defines

Mobile vs desktop: websites in a multi-device world

Over the last decade, mobile has a gained a huge slice of traffic on the internet, membership websites included. It is crucial to understand your audience’s usage across

9 ways your organisation will benefit from a microsite

We love microsites. They are fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you

Top tips on how to increase your event attendance

For many membership organisations across the UK and beyond, events are one of the most vital sources of revenue stream and a priced member benefit, so

What payment methods should you make available to your members?

Providing as many benefits to your members as possible is something which is paramount to every membership organisation’s objectives....

Senior’s predictions for 2017

Most would consider 2016 a rocky year at best. We've lost some prominent figures in the world of arts, culture and politics; seen political opinions split nations and flood news and social media outlets

How to reduce membership churn

We have a community of over 40 membership, charity and non-profit organisations for whom we’ve developed a plethora of web projects and a question we’re asked quite frequently is...

How much should you spend on a membership website?

One of the biggest factors in selecting a provider is the cost. Websites can cost from £500 to over £500,000, but how much should you pay? Below are some of the key

Homepage design: Make a good first impression

The homepage for any website is usually the most viewed and visited page and it’s your number one most crucial online tool for gaining members and inspiring your users to take action...

Making your renewals system work for you and your members

Many membership organisations have a fixed renewal system that renews over Christmas and the New Year. Here are a few tips that could help you better manage your member subscriptions.

How to encourage your next generation of members

From speaking with clients and non-clients within the membership and not-for-profit sector, it seems clear that encouraging a new generation of industry...

Brand evolution: why is it essential?

The best way to attract website visitors, reach your organisation's goals and ultimately gain members is to be seen. To be seen you need to be memorable and the best way to do this is with branding!

The art of offline marketing

For almost 20 years we’ve been keeping up-to-date with the latest marketing trends and equipping our clients with the absolute best tools to maximise their exposure to their members.

Are you engaging your members?

Before we can answer this question, let's define what 'engaging' means. In the web marketing world, the term 'engagement' refers to how your site visitors interact with and...

Tweets