Industry news

Latest posts

09 March 2017

Are Targeted Ads the future of marketing (& how can CRM help?)

With the increase in internet usage the world over and wider availability of hand-held, internet connected devices we expect targeted marketing to become a key component of...
23 February 2017

Life after launch – how a website flourishes

This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is...
21 February 2017

How to increase your website's user engagement

It's fairly common to hear that a client wishes to increase 'user engagement' on their website, but what exactly does this mean? User engagement is an assessment of an...
08 February 2017

Mobile vs desktop: websites in a multi-device world

Over the last decade, mobile has a gained a huge slice of traffic on the internet, membership websites included. It is crucial to understand your audience’s usage across devices and how to...
01 February 2017

9 ways your organisation will benefit from a microsite

We love microsites. They are fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you should choose a microsite for your next campaign.
24 January 2017

Top tips on how to increase your event attendance

For many membership organisations across the UK and beyond, events are one of the most vital sources of revenue stream and a priced member benefit, so maximising booking and...
10 January 2017

What payment methods should you make available to your members?

Providing as many benefits to your members as possible is something which is paramount to every membership organisation’s objectives....
03 January 2017

Senior’s predictions for 2017

Most would consider 2016 a rocky year at best. We've lost some prominent figures in the world of arts, culture and politics; seen political opinions split nations and flood news and social media...
09 December 2016

How to reduce membership churn

We have a community of over 40 membership, charity and non-profit organisations for whom we’ve developed a plethora of web projects and a question we’re asked quite frequently is...
09 December 2016

How much should you spend on a membership website?

One of the biggest factors in selecting a provider is the cost. Websites can cost from £500 to over £500,000, but how much should you pay? Below are some of the key questions you should ask...
01 December 2016

Homepage design: Make a good first impression

The homepage for any website is usually the most viewed and visited page and it’s your number one most crucial online tool for gaining members and inspiring your users to take action...
23 November 2016

Making your renewals system work for you and your members

Many membership organisations have a fixed renewal system that renews over Christmas and the New Year. Here are a few tips that could help you better manage your member subscriptions.
04 November 2016

How to encourage your next generation of members

From speaking with clients and non-clients within the membership and not-for-profit sector, it seems clear that encouraging a new generation of industry...
06 October 2016

Brand evolution: why is it essential?

The best way to attract website visitors, reach your organisation's goals and ultimately gain members is to be seen. To be seen you need to be memorable and the best way to do this is with branding!
06 September 2016

The art of offline marketing

For almost 20 years we’ve been keeping up-to-date with the latest marketing trends and equipping our clients with the absolute best tools to maximise their exposure to their members.
01 August 2016

Are you engaging your members?

Before we can answer this question, let's define what 'engaging' means. In the web marketing world, the term 'engagement' refers to how your site visitors interact with and...
06 June 2016

Need a new database? Here's why it should be RiverCRM

At Senior Internet we’re looking to build a community; an environment where membership, charities and NFP...
28 January 2016

Top tips to keep your members happy!

Each membership organisation has different aims but the elements which keep website users engaged and interested are the same across the board.
24 December 2015

Senior’s predictions for 2016

After a whirlwind year of responsive design, wearable technology, Instagram for businesses and, of course, the Internet of Things; it's time to look into our crystal ball once more!
10 December 2015

How 2015's top 5 industry buzzwords can help your marketing

It’s crazy to see how fast the world of marketing and advertising changes year by year.