MCL Unitex is a manufacturer of flexible passive fire protection systems
with extensive experience in the design, testing, construction &
installation of fire seal systems and fireproof enclosures for oil,
gas, petrochemical and refining industries worldwide.
Go to www.mclunitex.com
The Challenge
MCL Unitex have a worldwide customer base of multinational oil, gas and
petrochemical organsations.
The company required a professional website
to showcase their products and services. The site had to present
the company's products and services in a concise manner and encourage
visitors to download branded MCL Unitex material.
To perform well in search engines was also a key requirement to aid attracting new visitors.
The Approach
The site uses River CMS so that content can be easily updated and is
flexible and dynamic It also includes stylish callouts incorporating
images and video content, whilst not compromising the loading time of
the site.
The MCL Unitex site made great use of the Flex module to implement a dynamic product catalogue. This not only showcases their products but visitors to the site can download datasheets and view further information on individual products.
MCL Unitex also have a "download information by application" page that requires users to submit an enquiry form to get certain information.
The Results
The result is a site that has all the style and corporate identity that MCL Unitex required for their internet presence.
The CMS used gives administrators the flexibility in terms of content of the site. By easily being able to update areas of the site, they are much more in control of what their users view.
The site performs well in Google for a range of keywords and phrases that relate to the company, helping to improve the web presence of MCL Unitex.
Website built using Senior's River Content Management System.