Payzone Card Acceptance

Go to www.payzonecards.co.uk

The Challenge

Payzone is a very well established player within the payment acceptance market, with solutions for mobile top-ups, energy pre-payment and a number of other market leading payment solutions. In 2010/2011 the company introduced a first class product into the card processing market – this was where there was a need for a new product-led website.

The website’s objective was to quickly increase the product’s market share by building brand awareness and appeal. Payzone wanted to differentiate themselves from their competitors by targeting a defined segment of the market – small to mid-sized retail businesses.

Informing visitors of the benefits of using Payzone for their card processing and answering FAQ’s was a clear aim – this would help to generate leads. Payzone also wanted to maximise its order values through the site. In addition, the visitor journey needed to push customers towards other products of related interest.

Providing a simple, swift and secure buying experience for users was pivotal – as well as, of course, high visibility within search engines.

The implementation of the new Payzone Cards website was required within a tight and demanding timescale – this was a challenge within itself!

The Approach

We began by consulting thoroughly with the Payzone Cards team, discovering underlying requirements and performing a full audit of key aspects relevant to the construction of the site. Target market, user requirements and bespoke features were just a few aspects we researched.

River CMS was used as the platform for the site. With the majority of Senior-built sites using this platform, it has developed into a multi-feature, modular content management system and is capable of frequent enhancements and functionality additions. It therefore fits seamlessly into Payzone’s long term strategy.

With ease of use at the heart of River CMS, this allows Payzone to fully control the site themselves.

The Results

Payzone’s new Card Acceptance website successfully communicates their branding identity messages and values. Over time, this will raise their profile and help to gain market share.

The clean and engaging design coupled with quirky features gives an excellent impression to both prospective and existing clients. The site utilises clear and easy-to use navigation – this has met Payzone’s requirement to offer a simple and secure buying experience for its users.

A fast turnaround was achieved – this certainly did not affect quality with the Head of Card Acceptance commenting “The site is clean, easy to navigate and looks great!”.

Website built using Senior's River Content Management System.