The Challenge
Brand building to its growing consumer base was the main objective for this web project – using a combination of main website, microsites, blog and social networking tools to create a buzz around an integrated web footprint.
The Approach
The main idea for the Bottle Green website was to make a fresh, fun and funky design, regularly updated Flickr image library and blog together with interesting, readable pages – it’s a potent mixture that has pushed this site from strength to strength.
The Results
Based around simple navigation, the site content ranges from the very latest blog powered news and comments, regularly updated recipes and almost 200 images of products and events on the Bottlegreen summer tour – all served from Flickr. And if that wasn’t enough, there’s a series of Bottlegreen competitions that run throughout the year. It all blends into a winning recipe.
To attract visitors the site is thoroughly search engine optimised, with a range of keywords flowing though every page of the site. In addition, the site has standard compliant design throughout earning it an AA accessibility rating. Since launch, the site has built a healthy following of repeat visitors who stay on the site for an enviable amount of time.
Who are Bottlegreen?
Nestled in the heart of the Cotswold countryside, Bottlegreen are trained winemakers who have been caringly crafting our range of drinks since 1989.
Exclusive Bottlegreen ranges include cordials, sparkling pressés, sorbets and sorbet lollies which are guaranteed to leave a lasting impression on your palate!
Go to www.bottle-green.co.uk