Who are BASES?
BASES (British Association of Sport and Exercise Sciences) is the
professional body for sport and exercise sciences in the UK. They promote good practice and excellence within all areas of
sport and exercise sciences.
Go to www.bases.org.uk
The Challenge
BASES had a
website that had been developed over a number of years and contained
thousands of pages and documents.
The amount of content had massively
out-grown the navigation structure and visitors often couldn't find the
information they were seeking.
The main challenge for the new website
was to provide a navigation structure and site features that could
handle the vast amount of information and allow for further content
expansion - whilst being easy to navigate for all visitors.
The Approach
River CMS was used as the foundation for the new BASES website. The
system can be designed with many navigation types and for BASES a
global/sectional navigation style was chosen. The global navigation
features numerous different sections - each section being structured with
second and third level navigation that caters for multiple pages and
other content.
In addition, a number of River CMS modules were used to
present news, events and directories in searchable list formats. A
powerful site-wide word search facility was placed in the banner header
to make it available on every page and callouts were used throughout
the site to feature related content. It all adds up to allow visitors to
easily and quickly find the information they are seeking.
We also provided BASES with MemberBase CRM for all their membership management needs - integrating the system with their website to minimise duplication of efforts
The Results
Within 6 weeks of its
launch, visitor numbers to the site had increased by 20% making it one
of the busiest in the Senior portfolio.
Analysis of the website
statistics suggests that all the major objectives of the new website
design have being achieved - increased visitor numbers who view fewer
pages for much longer - suggests that members were finding and reading
what they were looking for - and returning time after time for more.
BASES were also very pleased with these results and the overall professional look of their new site!
Website built using Senior's River Content Management System.