Who are the IPA Effectiveness?
The IPA Effectiveness Awards are recognised by agencies and clients
as Adland’s most rigorous awards ceremonies. Entrants have to prove,
to a jury of experienced clients, that their communications strategies
have worked in hard business terms.
Go to
www.ipaeffectivenessawards.co.uk
The Challenge
The IPA Effectiveness required a multimedia based website that would
allow video uploads that could be reviewed and submitted to the website
as part of the TV section.
The site would also be linked with the
Institute of Practitioners main website www.ipa.co.uk as well as many
other sister sites.
Another requirement was to advertise the awards
and the workshops that the IPA run around the World.
The Approach
The IPA Effectiveness site is heavily linked with www.ipa.co.uk to
have a centralised database using
River CMSwhich handles all the multimedia content submitted through the
site.
The site also makes use of the River CMS for all its standard
content requirements which helps the site to be visible to search
engines and kept up to date.
The Results
The result is a website brimming with multimedia content and case
studies about the competitors. Keeping with the multimedia
theme, the callouts have playable videos in them that can be played on
the page rather than having to navigate away.
Website built using Senior's River Content Management System.