IPA MOAs

Take a look at the IPA Media Owner Awards at www.ipamoa.co.uk

The Challenge

The IPA (Institute of Practitioners in Marketing) desired a unique and striking website for their ‘Media Owner Awards’ branch, which matched up to its impressive reputation.

The IPA MOA website required a simple way for entrants to submit their work. It would also keep readers informed about key dates and the awards night.

Over time, the website is designed to build up an exciting showcase of past winners. During the design of the site, this was something that needed to be catered for.

An exciting, vibrant design was needed with an interactive feel.

The Approach

To submit their work, entrants can simply add their contact details on the entry form. They select the categories they wish to enter, attach their entry forms and submit their entry fee. Jquery entry aids are used to guide the user through the process, such as enabling tips when the user is focusing on a particular field.

The ‘winners’ page will be populated over time to show off the winning entries. The website administrators have the ability to populate this page how they see fit. It uses a WYSIWYG (What You See Is What You Get) editor, which powers the content of the page. Exciting layouts, use of media and interesting typography will produce an inspiring winners gallery in the future.

Whilst the website is fairly simple in terms of design, Senior have added various touches to add interest to the content:

• The home page features a repeating animation of a Moa bird gradually appearing and spinning.
• The categories page allows users to just hover over the entry format text, indicating to potential entrants whether they are eligible to enter without leaving the page.
• Judges biographies use a simple but effective Jquery effect to display biographies of many judges in a small space.

The Results

A bright, eye-catching design coupled with quirky features has made this site extremely aesthetically pleasing. The Moa bird, on the homepage, uses a ‘flashlet’ allowing it to gradually appear and then spin. Very dramatic.

Interactive parts of the site are simple and well-structured. This makes filling in entry forms a straight-forward process as it guides the user at every stage. Key information has been stored in clear and easy-to-find categories. These categories and easy navigation has meant that this site offers a smooth user experience.

The site is already fully indexed in Google. Using an excellent keyword strategy, the site performs very well in search rankings for relevant phrases.

An attractive design, simple layout and impressive search engine optimisation has resulted in a very happy client!

Website built using Senior's River Content Management System.