IPA

Who are the IPA?

Go to www.ipa.co.uk

The Challenge

The professional institute selected us above numerous London agencies due to our innovative approach and custom development expertise.

The IPA required a new website that would provide fresh thinking for navigation and content publication. They wanted a highly innovative website that puts the 70,000+ members at the forefront of all deliverables.

The challenge was to produce a method for members to easily locate relevant information from within a website that has more than 30,000 items of content.

It also needed a way to offer additional and ongoing value-added services to its knowledgeable and media savvy audience.

The Approach

We began by rethinking the solution from the ground-up, evaluating firstly why the previous website had failed and looking precisely at what the membership wanted and needed for the website.

Following our analysis, we presented the idea of a centralised publishing engine that could publish content of various types to multiple websites. We also presented the idea of personalising the web experience on an individual member basis, allowing each member to specify numerous content types that they have a particular interest in. This would then return relevant content to them on their personalised homepage similar to the Google website and more recently the BBC website. This idea required the use of 'drag and drop' page flakes and internal web feeds.

In addition to the above, we suggested many other features - many of which proved to be highly popular and made it through to the end implementation.

The Results

The system was designed to publish a wide variety of content types including text, images, videos and audio clips. With thousands of pieces of content stored within the system.

To allow users to find relevant content quickly and easily, we removed the need for standard navigation. It was replaced with a variety of methods of discovering content including: an extremely powerful internal website search facility, tag clouds, implicit and explicit user profiling, content categorisation and personalised homepages with incoming latest content feeds driven by category.

Other features of the website include content monetisation, membership information integration, social bookmarking, comprehensive visitor analytics, RSS and much much more...

The system also supports multiple contributors and multiple editors, with various security permissions and restrictions dependent upon admin type.

The result was all around success, as well as International recognition in the WEBBY AWARDS.

We've since gone on to develop more websites for the IPA including an Awards website and complex Online CPD.