The International Police Association (IPA) is a worldwide membership
organisation for serving and retired police officers. It aims to unite through friendship and
professional understanding, any serving and retired police officer,
without exception.
Go to www.ipa-uk.org
The Challenge
The major challenge of this project was to redesign a content heavy website where the amount of information had considerably outgrown the structure, making navigation both complex and ineffective.
The Approach
The existing website was showing its age, therefore not achieving its goals with maximum effectiveness. With a mass of content, the website needed to use navigation efficiently and use call to actions to take users to their desired locations.
The Result
The site has received increased web traffic and more users revisiting the site. The site has been modernised, being more visual and less text heavy but still allowing the content to breathe.
Website built using Senior's River Content Management System.