Fieldstar

Try it out at www.fieldstar.org

The Challenge

Fieldstar wanted a website that would establish themselves, raise the sector’s profile and entice people involved within field marketing, mystery shopping and brand experience to join as a member.

They therefore required a highly customised website that would ‘phase’ new functionality in over a period of time as the associations grows.

Systems integration with a suitable membership management / CRM system was integral to the build to ensure efficiency and accuracy. 

As a final requirement, it was key that Fieldstar would rate well in search engines – this would bring more visitors to the site.

The Approach

The River CMS product is perfect for scalable websites and therefore ideal for this phased approach.

We provided Fieldstar with the River CMS modules perfect for membership organisations including the vacancies, news management and extranet modules. Members can search for jobs and browse useful information in the member’s area.

Design was angled superbly towards the target audiences and functionality was provided to allow parties to join the organisation online. The website was integrated with MemberBase CRM with automatic flow of data between the CMS website and the membership management system.

Functionality was built to allow recruiter members to post their jobs online in return for paying a fee online. A great deal of additional functionality is set to be phased in as this project matures including the integration of a mature online-learning and CPD system, a recruiter directory and thorough publications and resources section. 

The Results

The Fieldstar site has the ability to grow in terms of size and features due to the sophisticated and bespoke membership bank-end system.

The front-end of the site uses a clear and professional design and is easily navigable, resulting in a smooth user experience. This means that candidates can easily join as a member, browse jobs and training courses and post jobs.

Google has indexed over 1000 pages at time of writing. The website also rates well in search rankings for relevant key words - two thirds of visitors have discovered the site through search engines. This also successfully raises the sector’s profile, through being found more easily and regularly.

The website is highly successful - members are steadily joining the organisation and the website is attracting 100+ visitors a day.

Website built using Senior's River Content Management System.