Shoreham Port

Who are Shoreham Port?

Go to www.shoreham-port.co.uk

The Challenge

Shoreham Port is one of the largest cargo ports in the UK and is based on the South Coast of England. We started working with the Port in 2004 when we were selected to undertake a global rebranding exercise. The rebranding required logo redesign, brochureware creation, website design and build, enewsletters, direct mail campaigns and much more...

The commercial needs driving the project lay with the need to promote the port and its services and raise its profile. A direct result of this is will be the accommodating of business growth. A further factor is to raise the standing of the Port within the local community to gain their respect and trust.

The Approach

We started by performing a full strategic marketing audit. The key themes that kept arising were the need to promote openness, transparency and friendly efficiency in a way that would support community relations as well as driving commercial opportunities.

Our next step was redesigning the Shoreham Port logo, which was then used to inform the design of supporting marketing material including: business cards, letterheads, website, e-newsletters etc.

The website was created using River CMS to allow total content flexibility. We also designed and built a customised vessel tracking system, updateable and integrated within the website. 

The Results

The new branding, consistent across all marketing communications has very successfully re-positioned the Port both commercially and within the local community. The website also provides direct access to other marketing communications like annual reports and newsletters. These links reinforce the brand and creates a ‘suite of communications’.

The modernisation of the design and more informative approach to all marketing communications has got the local community on board. Furthermore, it has demonstrated the port raising its profile commercially as well as supporting its growth.

The website has been a huge success, with visitors increasing each year. Returning visitors are common to the site, particularly on the news, tide information and vessel movements pages.

A well laid out and easy to navigate site has been of great importance due to the vast amount of information available. It performs extremely well in search engines for relevant phrases. The port has page one listings in Google for their entire portfolio of services including ‘commercial property rentals Shoreham’ and ‘dry dock facility’.

Website built using Senior's River Content Management System.