Who are BPT Group?
BPTG is a peer group organisation of business change professionals dedicated to providing organisations with the insight, resources and developmental training to help transform themselves into the process-driven leaders of their sector.
Visit the site at www.bptg.org
The Challenge
BPT Group required a new modern website to house their informative content and show their upcoming events. As the amount of content was huge, a rigidly structured approach was taken for the navigation, both highlighting the four main areas of BPT Group whilst also showing some classic navigation.
The Approach
BPT Group’s website revolves around hierarchical, organised information. This ordered approach was contrasted by allowing calls to action to be placed on inner pages to emphasize seasonal or temporary highlights.
The Results
The carefully planned structure combined with a liquid (stretching) layout allows the masses of information the BPT Group provide to be accessed and read without difficulty. A clean modern design echoes their branding.
The website benefits from a simple layout and easy navigation structure. This results in easy access to BPT Group’s key information.