Who are Romax?
Romax Technology is a specialist technical solutions and consultancy company operating in the engineering industry and with a focus on gearbox, bearing and drivetrain design.
Go to www.romaxtech.com
The Challenge
Romax Technology had a highly complex requirement. They needed a new website
that could reinforce the identity of their two very different divisions; Transportation
and Wind Energy. Also, they wanted to deliver their
message in two languages for their major markets -
English and Chinese.
All this had to be delivered within the framework of their corporate
brand. Both website section identities and languages had to be easily
controlled through a CMS for all content elements including news, vacancies
and testimonials.
The Approach
The Romax Technology site was built on the RiverCMS platform
with the ability to use different Cascading Style Sheets (CSS) to
allow the two different sections of the site to have their own definition and
feel.
To provide maximum flexibility, all the centralised content - such as
images, documents, news, vacancies and testimonials - were categorised so
that they could appear in one or both sections.
In addition, the system also gave Romax the ability to use dynamic
callouts that automatically show relevant case studies, news
stories or vacancies on all pages throughout the site. These callouts will display the latest Corporate, Transport or Wind Energy information in the
relevant site section and, whatever section or language, all site visitors
are able to be monitored and analysed in Google Analytics.
RiverCMS also accommodated a client defined Chinese
font, with specific character spacing.
The Results
The site has a very unique look due to the use of multiple
style sheets that define the three unique sections. This, however, does not
detract from the site's cohesive design and navigation where, in a site of
almost 300 pages, a visitor can get anywhere in 3 clicks. This clearly
structured content and easy navigation offers a seamless user experience.
The multi-language facility not only displays the site in two languages but
also allows Romax to optimise each section and page for great SEO performance
in both English and Chinese search engines.
An attractive design, together with simple navigation and excellent
performance in search engines has resulted in Romax Technology being extremely
satisfied with their new site!
Website built using Senior's River Content Management System.