SEO, Site Promotion and Internet Marketing

For a website to be successful it needs visitors, thats why site promotion (or SEO - Search Engine Optimisation) is vitally important - good website promotion means more visitors and hence more business.

As part of our SEO Packages we build websites to be ‘SEO friendly’, meaning that the site is well coded for search engines. The Senior SEO team take clients through the following steps when they sign up to a SEO promotion package:

1. SEO Step #1: Keyword Research
   We research and decide which search phrases are desirable to target. This is based upon the market the website in question is in and how competitive some search phrases are.
2. SEO Step #2: Benchmarking
   The SEO team take note of how the website is performing at every stage of a promotion campaign, so we can measure success.
3. SEO Step #3: Site Edits - On-site Search Engine Optimisation
   The Senior SEO team edit your website to be as friendly to search engines as possible, targeting areas of your site towards search phrases researched earlier.
4. SEO Step #4: Off-site Search Engine Optimisation
   Optimising your website is only half the story. To achieve top rankings in search engines, marketing must be done across a variety of other websites, ensuring that your website is visible from external sources such as directories, portals, news websites, social networks such as Facebook and more. Every link into your site is viewed as a vote for your site by search engines.
5. SEO Step #5: SEO Reporting
   Senior’s SEO Team provides clients with a monthly update on how their site is performing via an SEO Report (view a sample). Armed with this knowledge, the client can measure the success of an SEO campaign.

If you want your site promoting by Senior's SEO team, we’d love to chat.