Who are Design-my-own.com?
Design-my-own.co.uk is owned by Quickfire tableware, a Sheffield based company that's been specialising in supplying bespoke, personalised crockery and glassware since 2001.
Try it out at www.design-my-own.co.uk
The Challenge
Design-my-own.co.uk wanted to
respond innovatively to changing consumer habits and specifically to the
increasing demand for personalised gift items for the consumer market. The company therefore required a user-friendly,
funky website that would allow customers to personalise
their own designs on the ‘fly’ before purchasing the personalised
product through a standard ecommerce shopping basket.
The technical challenge was to find a suitable on-demand design tool
that would satisfy the requirements and to integrate the design tool into the
website in a seamless manner.
The Approach
We investigated suitable 3rd party design tool providers, before selecting
the best option that fit in line with the company’s requirements. We provided
our ecommerce enabled River CMS and integrated
the design tool into the website with the shopping basket.
We then worked with Design-my-own.co.uk’s in house design team to arrive at
suitable concept designs for the website templates. Text replacement software was used in order to utilise
non-standard-system fonts and to maintain search engine integrity.
The Results
The result is a service that not only provides the consumer with goods but
that also provides an outlet for the consumer to specify their own designs on the products they buy e.g.
personalised shot glasses, personalised wine glasses, personalised beer glasses
etc. This service is easy-to-use and smooth for the user.
The website as a whole is simple to use, easy to navigate and visually stunning.
This means that the user experience is
smooth and seamless. As well as doing exactly what the company required,
customer orders are coming in steadily!
Website built using Senior's River Content Management System.