News

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

How prepared are you for the GDPR?

If you would like to be better prepared about the GDPR, then read on for some official recommendations from the ICO and some practical advice from ourselves.

Ready, set, go: How games can help grow your membership

In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key campaigns are a hit. They lend themselves perfectly to...

Email marketing is dead!? What are the REAL long term implications of the GDPR?

The upcoming GDPR is certain to change the current landscape of marketing as we know it to an extent, and, while there’s a lot of hype around how drastic the new law will be, the changes we will see won’t all be negative. It’s been the nature of marketing to adapt to new...

What if I don’t comply with the GDPR?

Your organisation will need to be GDPR ready by the 25th of May, 2018. After this date, an organisation can be penalised if they are shown not to comply with regulations.

The right to be forgotten: what is it & how does it relate to the GDPR?

The GDPR will come into effect on the 25th of May and govern how we perform email marketing and data handling from now on. The GDPR will mean that what data organisations can store will revolve heavily around the idea of consent, and place much more power into the hands of the individual, giving...

Consent & legitimate interest: what's the difference in the GDPR?

We'll explore "consent" and "legitimate interest" in relation to the GDPR and the takeaways for membership organisations.

Your members area: the place where everybody knows your name

Most membership organisations offer a wide variety of benefits to their members from events to publications, but there’s one overarching feature vital to any association’s prosperity that can make your members feel like they’ve arrived at a home from home; the members area. This...

Event booking challenges & stress-free solutions

At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events to create a platform for members to exchange ideas...

Is pay-per-click right for membership organisations?

We’ll explore why you might use it for your membership association, some common issues, and how your membership organisation can organise their first PPC campaign.

Senior’s predictions for 2018

Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer.

In case you missed it...