News

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Ready, set, go: How games can help grow your membership

In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key ca...

Email marketing is dead!? What are the REAL long term implications of the GDPR?

The upcoming GDPR is certain to change the current landscape of marketing as we know it to an extent, and, while there’s a lot of hype around how drastic the new law will be, the changes we will see won’t all be negative. It’s...

What if I don’t comply with the GDPR?

If you work within a membership association and have not yet read up on the GDPR, then it’s best to start with our introduction to the GDPR article “How will the GDPR affect membership organisations in the UK & beyond?” It...

The right to be forgotten: what is it & how does it relate to the GDPR?

The GDPR will come into effect on the 25th of May and govern how we perform email marketing and data handling from now on. The GDPR will mean that what data organisations can store will revolve heavily around the idea of consent, and place much...

Consent & legitimate interest: what's the difference in the GDPR?

Senior Internet recently published a feature article on the GDPR, the new set of regulations giving consumers more control over how their data is used online, and how it affects membership organisations like your own. We are now following it up...

Your members area: the place where everybody knows your name

Most membership organisations offer a wide variety of benefits to their members from events to publications, but there’s one overarching feature vital to any association’s prosperity that can make your members feel like they’ve...

Event booking challenges & stress-free solutions

At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events t...

Is pay-per-click right for membership organisations?

Pay-per-click and membership? Before we dive into the details, let’s examine what we mean by “pay-per-click” marketing and how it can be used by membership organisations like your own. Pay-per-click (or PPC) is a tool that you...

Senior’s predictions for 2018

Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer.  More increasingly we're feeling the pace of technolog...

Barriers for membership organisations in the modern world

Barriers of the modern world Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked. It’s...

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