Art Systems

A sophisticated Distributor to Reseller e-commerce system sat behind a comprehensive content managed product catalogue.

Putting the user journey at the heart of the interface design, the product catalogue is cleverly constructed to simplify search and product selection.  Once a product is selected, the visitor can then place it in the basket without leaving or refreshing the catalogue page – its simply a click and carry on shopping.

When product selection is complete, the user journey progresses to the next stage.  For registered resellers the journey is fast and efficient – by entering user name and password the system autopopulates personalized price, account and delivery details - and after checking that their account isn’t on hold – the system allows a credit account or credit card purchase.  For non-registered users, the system gives the option to print and fax the order or to submit the order directly to be passed to an authorized reseller for order completion.

The system fully integrates into Art Systems back office ‘Navision’ ERP system for all accounts, stock, pricing and delivery information.  This offers the company single point of authority throughout their back office and web system to minimize admin overhead and errors.

In addition to its great design and technical sophistication, the site is cleverly search engine optimized.  Together with ‘enterprise strength’ SEO coded into all the sites main pages, the entire product catalogue supplies “dynamic SEO” on every page which ensures the site performs brilliantly on generic search terms and on specific product searches alike.

To check out this amazing blend of graphic and customer journey design, cutting edge programming, systems integration and search engine performance visit www.artsystems.co.uk