Bottlegreen

Brand building to its growing consumer base was the main objective for this web project – using a blend of main website, microsites, blog and social networking tools to create a buzz around an integrated web footprint.

With a fresh, fun and funky design, regularly updated Flickr image library and blog together with interesting, readable pages – it’s a potent mixture that has pushed this site from strength to strength. Since launch, the site has built a healthy following of repeat visitors who stay on the site for an enviable amount of time.

To attract visitors the site is thoroughly search engine optimised, with a range of keywords flowing though every page of the site. In addition, the site has standard compliant design throughout earning it an AA accessibility rating.

And when the visitors arrive, the site’s content makes it highly readable and ‘sticky’. Based around a simple to navigate site, the content ranges from the very latest blog powered news and comments, regularly updated recipes and almost 200 images of products and events on the Bottlegreen summer tour – served from Flickr. And if that wasn’t enough, there’s a series of Bottlegreen competitions that run throughout the year. It all blends into a winning recipe.

To see fresh ideas in action visit www.bottle-green.co.uk