IPA

A highly innovative site that puts their members at the forefront

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Their project

The IPA is the professional body representing advertising, media and marketing communications agencies. Monetisation of content was key in their website development with thousands of fully searchable documents, indexed and integrated with a bespoke CRM system. In addition, the site boasts a CPD zone with an integrated CPD diary. 

The IPA wanted their new website to provide fresh thinking for navigation and content deliverance. A highly innovative website that puts their 70,000+ members at the forefront of all deliverables was essential. The goal was to make important information easily accessible from more than 30,000 items of content.

 

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Our approach

The IPA wanted their new website to provide fresh thinking for navigation and content deliverance. A highly innovative website that puts their 70,000+ members at the forefront of all deliverables was essential. The goal was to make important information easily accessible from more than 30,000 items of content.

 

The outcome

Since the beginning of our collaboration in 2007, Senior and IPA have won 6 prestigious industry awards for our work together. The IPA website is constantly updated and improved, and we’re proud to say we haven’t scratched the surface as far as what the IPA site can achieve.

 

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Not only have Senior Internet thought out and provided nimble and flexible technical solutions for our sites, they have never taken their collective eye off of the bigger web picture - especially helping us to evolve a successful SEO strategy - and always advising us in line with best web practice.

Mark – Information Director, IPA