The IPA is the professional body representing advertising, media and marketing communications agencies. Monetisation of content was key in their website development with thousands of fully searchable documents, indexed and integrated with a bespoke CRM system. In addition, the site boasts a CPD zone with an integrated CPD diary.
The IPA wanted their new website to provide fresh thinking for navigation and content deliverance. A highly innovative website that puts their 70,000+ members at the forefront of all deliverables was essential. The goal was to make important information easily accessible from more than 30,000 items of content.