NRG Stop

NRG Stop is one of the UK’s leading manufacturers, distributors and wholesale suppliers of sports nutrition and supplements. The company was unhappy with the performance of its existing website and challenged Senior to produce an effective customer focussed e-commerce website that would both dramatically improve traffic and increase the number and value of orders placed.

The development of the website was based on a foundation of search engine optimisation and usability.

Senior designed the website to reflect the no-nonsense approach of the products, with bold banners and recommended products placed prominently right on the home page. This straight forward attitude extended to usability across the site, influencing navigation and the purchasing process.

Online competition in this market is extremely fierce and driving traffic to the website was the key its success. To ensure that products would be highly visible to search engines, Senior’s e-commerce engine was used to provide intrinsic search engine optimisation at both the product and category level. Each product’s title, category and description are controlled and populated by the catalogue management area of the website.

Senior’s proactive tracking and advanced monitoring have shaped the way visitors interact with the site, leading to the development of a range of special offer and discount structures to assist in the conversion of visits to sales. This has led directly to a substantial rise in traffic since launch; combined with an increasingly popular Blog, visitor levels, and more importantly, visitor conversion now far outstrips the previous site.