Link Building Strategies

Search engines rate websites not just based on their content, but also on the sites that link to them. A well planned link building strategy – getting high quality, reliable links from respectable websites – can work wonders on search engine results for your website.

There are countless web sites on the Internet designed specifically for people with particular interests, involved in certain industries or live in certain geographical areas. A portal or directory aims to provide a wealth of information on a particular subject and to act as a 'portal' to a network of other web sites that may also be of interest to the visitor. For instance, if you work in the computer industry you will want to be kept up to date with the latest developments and read about what is happening to businesses in your industry.

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Since portals rely on third party information and links, they are always looking for other web sites to link to. It is often free to advertise on portals, but the difficulty is in finding them in the first place.

Here are just a few portals and directories from different industries to give you an idea of what they look like and how they work:

• ChemConnect.com
• BioWorld.com
• Applegate.co.uk
• ICAEWfirms.co.uk

Portals and directories can also have a regional focus. Here are just a few of the portals and directories that exist for specific regions:

• B2BIndex.co.uk
• UpMyStreet.com
• ThisIsDerby.co.uk
• TouchNottingham.com

Senior Internet can plan a full link building strategy for your website, cross-linking your website with portals, directories, e-zines, newsletters, blogs, informational resources, and more. By building a consistent base of high quality links to your site, Senior will help your website create an expansive network, connecting you not only to the sites that link to you, but to an expansive network of interlinked websites.

Senior can also register your website with the major search engines in the UK, pointing the search engines to your site for review and inclusion in their results. With a blend of cross-linking and site registration, we can get your site known on the web.