Pay per Click

Pay-Per-Click (PPC) campaigns are an ideal short-term promotional tool for your website. Keyword selection can be altered during the campaign based on tracking and analysis. Campaigns can be started very quickly (within 48 hours) and can be stopped or paused at a moment's notice.

PPC campaigns are charged on a per-click basis – the more clicks from an advertisement, the more the campaign will cost. We can set maximum daily or monthly budgets, preventing your campaign from overspending.

Senior recommends the two most popular providers of Pay-Per-Click services: Google AdWords and Yahoo Search Marketing.

Google has the highest profile of all search engines currently in use on the Internet. With Google AdWords, your advertisement can be seen on:

• Google search results
• Blogger weblogs and RSS feeds
• Websites using Google's AdSense system

Yahoo Search Marketing, as a part of the Yahoo network, is placed in many search engines, including:

• Yahoo
• MSN Search
• Altavista

Pay-Per-Click campaigns allow you to choose particular keywords and search phrases for each advertisement – meaning that your site appears only on certain web searches, certain websites, and certain weblog posts. You decide how much you are willing to pay each time a person clicks on your advertisement. The more you are willing to pay per click, the higher and more often your advertisement will appear.

Senior Internet uses all of its experience in Search Engine Optimisation to successfully create and manage its PPC campaigns.

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Pay-Per-Click Keyword Analysis
The success of any campaign is determined by the choice of keywords targeted – choose the wrong ones, and no one clicks on the advertisement. Senior Internet will use its highly successful Search Engine Optimisation strategies to determine the correct keywords for your campaign.

As with search engine keyword analysis, PPC keyword analysis utilises several techniques to track which keywords are suitable for your campaign. The cost of this service is determined by the number of keywords or keyphrases you want analysed.

Pay-Per-Click Campaign Setup
When target keywords have been identified, Senior will design a Pay-Per-Click strategy tailored specifically for your goals. We will create PPC advertisements designed to not only match your keyword strategy, but to draw visitors to your advertisement and your website.

Once your target keywords have been identified and a strategy agreed, Senior will set up an account for you with the Pay-Per-Click provider of your choice.

As part of the service, Senior will also advise and agree on a daily and monthly budget for your click-through spending – making certain you never overspend on your advertising.

Landing Page Creation
In order to effectively track the success of a campaign, it is important to create a specific page that each campaign links to. These pages are called landing pages, and provide you with the opportunity to direct people coming in via your PPC advertisement. Whether focusing on a certain product, a special offer, or just want people to view your home page, a Landing Page is an ideal location for calls to action.

Landing Pages are designed to maximise and reinforce the impact of your advertising campaign. As part of our Pay-Per-Click services, Senior can offer copywriting services, creating highly targeted text and calls to action for each landing page.

WebTrends Statistics Package
Senior Internet will implement WebTrends, a leading online statistics package, as part of your PPC campaign. Using it to track all clicks through to the Landing Pages, Senior can monitor your PPC campaign, altering it as necessary to improve your success.

Campaign Tracking
Senior can track your campaign as it progresses, ensuring its ongoing performance. We can amend cost-per-click amounts (while remaining within your agreed daily budget), alter or change keywords, or edit Landing Pages to match revised strategies.

Comprehensive Reporting
A fully comprehensive reporting service is also available for your PPC campaign. Collating all the information from Google, Yahoo Search Marketing and WebTrends, Senior will provide you with a detailed report on the success of your campaign.