Senior is proud to announce the launch
of the new Newsworks website.
Newsworks is the marketing body for
national newspapers, helping advertisers & agencies get the most out of
newsbrands.
They wanted their website to represent
them as the central resource for the industry, not only helping the advertisers
& agencies but to provide lots of ‘nickable’
content. ‘Nickable’ is a term created by the Newsworks team as nowadays papers aren’t
just print; they are online, mobile etc (See
this article).
River CMS was quickly identified as
the most suitable platform to build & host their website due to its
flexibility & ability to deliver on Newsworks’ web needs. A few examples of
functionalities utilised include news, events, case studies, blogs &
content tagging for an advanced intuitive search.
The result is a slick, sophisticated
site which promotes them as the marketing body for national newspapers.
There has been lots of positive feedback about the site already & most
importantly, our clients are very happy!
We’re looking forward to
continuing to work with the team at Newsworks closely and we are currently
developing an on-going SEO strategy for them.
A big well done to the
team at Senior!