Archive News

21 November 2012

Newsworks Site Hits the Stands

Senior is proud to announce the launch of the new Newsworks website.

Newsworks is the marketing body for national newspapers, helping advertisers & agencies get the most out of newsbrands.

They wanted their website to represent them as the central resource for the industry, not only helping the advertisers & agencies but to provide lots of ‘nickable’ content. ‘Nickable’ is a term created by the Newsworks team as nowadays papers aren’t just print; they are online, mobile etc (See this article).

River CMS was quickly identified as the most suitable platform to build & host their website due to its flexibility & ability to deliver on Newsworks’ web needs. A few examples of functionalities utilised include news, events, case studies, blogs & content tagging for an advanced intuitive search.

The result is a slick, sophisticated site which promotes them as the marketing body for national newspapers. There has been lots of positive feedback about the site already & most importantly, our clients are very happy!

We’re looking forward to continuing to work with the team at Newsworks closely and we are currently developing an on-going SEO strategy for them.

A big well done to the team at Senior!