Archive News

21 March 2012

Senior-Developed Site Key in National Campaign

Senior is proud to announce the launch of Creative Pioneers ( 

The site is a new addition to the suite of sites that Senior has developed for the IPA. It was launched as part of an integrated marketing campaign to promote the initiative to find great minds to work in over 100 creative & digital media businesses and to attract applicants.

The site was launched on March 15th. It was indexed by Google the following day and on Monday 19th, it was promoted nationwide in wraparound and full page adverts in the Metro newspaper.  

The campaign has already been a tremendous success; with the site has receiving thousands and thousands of visitors this week. Applications for Creative Pioneers are flowing in, surpassing all of the campaign objectives.

The site was built using the easy to use and sophisticated River CMS and has extra modules including the media manager & the recently launched Form Builder module.

Well done to the Senior team for doing such a fantastic job! We wish our clients the best of luck with their quest to find great minds & we’re glad to be a part of it.