Archive News

11 May 2011

Senior Win Advertising Association Website Build

Senior are proud to announce that the build of the new Advertising Association website is underway.

The Advertising Association represent all sides of the advertising and promotional industries in the UK - advertisers, agencies, media, and research services. The Advertising Industry is worth some £19billion, and is the largest of the UK's creative industries, which form 6.4% of the economy. They promote and protect advertising: communicating its benefits to the economy and to society, and seek the optimal regulatory environment for our industry.

The Advertising Association has hired Senior to overhaul its current website (, focusing on their latest news, events and publications. A modern design focusing on content is key to the build, with Senior designing the website to coincide with their new branding.

River CMS is the perfect platform for such a website, allowing the Advertising Association to deploy content through respective modules such as news or events. Each module has its own call to action letting the Advertising Association put one story in the system and the content displays automatically in the correct areas of the website.

With the amount of content expected to be present, Senior are using their ‘Supernav’ navigation (as seen on ( to allow users to quickly access content that could else be missed by visitors due to its depth within the site.

Expect the website to launch during June.