Google Analytics Level 2
Introduction
The course will be delivered using real world examples and with the idea of explaining what the stats really mean for your website, as opposed to simply going through each analytics screen without explanation.
“By the end of the session, you’ll be able to deploy campaigns and measure their success against your website/ marketing goals"
Training Overview
- Recap of Google Analytics
- Features Overview
- Audience
- Visits
- Page Views
- Time/visit
- Pages/visit
- Bounce rate
- Acquisition
- Direct
- Referring
- Search Engines
- Keywords
- Behaviour
- Top Content
- Top Landing Pages
- Top Exit Pages
- Conversion
- Goal Setting
- Conversion Rates
- Channels
- Your questions anwered
Level 1: Introduction to Google Analytics
Level 2: Tailoring Google Analytics to your business
Level 3: Using Analytics to hit KPI’s and online goals
Dates being annouced soon - please contact tricia@senior.co.uk for more details