Optimising company websites for search engines is a key marketing tool for many companies.
So – it’s important to be aware of how Google’s algorithm is changing in order to optimise our sites as best we can.
This post will give you an awareness of how the algorithm has changed over the last 2 years.
On-page SEO
THEN:
- Focus on keyword density – i.e. squeeze in as many keywords as possible
- Important that keywords included everywhere on web page e.g. title, headers, copy
NOW:
- High keyword density = spamming
- Google looking for more ‘humanised’ language – take our ‘corporate web design‘ page for example, it includes the keyphrase several times but doesn’t over-optimise for it
- Site speed also a factor
Off-page SEO
THEN:
- The more links, the better – didn’t really matter where they came from!
NOW:
- Links better from ‘relevant’ sites that are closely related in theme
Social Media
THEN:
- Innovative way to bring traffic to your site
NOW:
- Necessary way to bring traffic to your site
Remember, Google’s algorithm is constantly changing. It’s of paramount importance that you’re aware of any changes that may affect your ranking!
Good luck in your SEO efforts.