Senior showed its dedication to the membership and trade association sector this week.
It did so by attending the Memnet conference with close to 60 membership organisation marketing managers and senior professionals.
The well attended conference was the brain-child of James Jeynes - Head of Membership Services at the Society of Local Authority Chief Executives and chairman of Memnet who set Memnet up in order to create a platform for managers of membership organisations, charities and associations to share success stories and to debate membership related issues.
On the agenda were the following topics:
- Generating income through CPD
- Growing income through different sources
- Future proofing your technology investment
- Improving your marketing strategy
- Making best use of volunteers
David Thorp from the Chartered Institute of Marketing (CIM) provided valuable insight into emerging marketing trends. David is the Director of Research & Professional Development at the CIM and he imparted his knowledge of marketing in a financial downturn with great clarity.
Lee Davies from the Institute of Learning also presented very openly - highlighting the importance of working with suppliers that you not only trust, but with whom you can build long term, lasting business relationships. Lee's major challenge a few years ago was to enrol close to 200,000 new members in a 12 months period. He was able to do so through outsourcing the majority of the enrolment process.
Memnet is fast becoming a highly valued organisation for membership marketing managers and we look forward to working with Memnet on future events.