Events news

Events are a valuable and highly lucrative tool for membership organisations. We've collated a wealth of articles with advice for impactful conferences and examples of how associations have created must-visit exhibitions.

Events are a valuable and highly lucrative tool for membership organisations. We've collated a wealth of articles with advice for impactful conferences and examples of how associations have created must-visit exhibitions.

Event booking challenges & stress-free solutions

At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events to create a platform for members to exchange ideas...

Substance meets style: the Meeting Industry Association’s site launches!

We’re delighted to announce the launch of the Meeting Industry Association’s brand new website! The MIA is one of the fastest growing associations in the conference, meetings and events sector. The association holds a ‘Not for Profit’ status and continues to be governed...

Why offering CPD can be a huge draw for members

“How can I add value to my organisation?” This is a question we get asked a lot, and we know it’s an important concept to membership organisations. You’re looking for something that will set you apart from all those other associations out there who are all working towards...

User journeys - how to get people to your key pages

What is a user journey? A user journey is the navigational path that you expect your target audience will follow around your website to find what they are looking for. This journey can be influenced by using subtle design and content features which direct visitors around your...

IWMA’s CabWire microsite is live!

May is off to an electrifying start with the launch of the International Wire and Machinery Association’s new events microsite, CabWire! We have been working with IWMA for more than 2 years now and in that time we have seen the popularity of their Industry Forum and other global events...

9 ways your organisation will benefit from a microsite

We love microsites. They're fun to design, build and create and we love seeing how much they benefit our clients. We’ve made a list of just 9 of our favourite reasons why you should choose a microsite for your next campaign. Have fun Some membership organisations feel that in their line...

Top tips on how to increase your event attendance

For many membership organisations across the UK and beyond, events are one of the most vital sources of revenue stream and a priced member benefit, so maximising booking and attendance is important. Even before set out creating your event there are a couple of questions to ask yourself: How...

A step-up for STEP’s Global Congress microsite

Senior and the Society of Trust and Estate Practitioners have worked together on two of their most important microsites since 2013, and this week saw the launch of the latest; the STEP Global Congress 2016.