Industry news

02 January 2018 Christine

Senior’s predictions for 2018

Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer. 

More increasingly we're feeling the pace of technology rise and discovering that the world of marketing, tech and all things digital is rapidly changing. We've asked our resident experts what trends and themes we'll see in the new year. Take a look and let us know what you think.

predictions-2018-06AI

Marketers are expecting to see more money and resources than ever being poured into AI technology, but what could this new technology mean for membership organisations? Find out here.

predictions-2018-07Voice technology

Up until now the internet has been a purely visual medium, with most communication becoming text-based. Discover here how associations could benefit from voice technology.

predictions-2018-09Influencer marketing

Influencer marketing has been a blessing and a curse for some this year, but it's still one of the most popular and effective methods of promoting your product or organisation. More info here.

predictions-2018-10Freeing up the homepage

We've scoured the web looking for the next big web design trends of the new year. Here are some ideas your organisation can adopt in 2018.

predictions-2018-08Crypto & cashless

With more investment than ever going into cryptocurrencies, we explore what implications this could have on third sector, non profit and membership organisations.