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0 to 1 in a year - A beginner's journey into programming
Dan, our support programmer, is known to many of our clients as the friendly voice on the other end of the phone who will go to great lengths to fix their issue. However, just one year ago, we simply knew him as the guy who popped in to dro...
What we mean by ‘full-service’
Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector organisations on a variety of subjects; from how to measure marketing campaigns, to ensuring you’re encouragin...
"Dear customer" - Personalisation & segmentation in marketing
What is segmentation and personalisation?
Segmentation essentially means taking a broad range of people (your members and/or potential members in this case) and dividing them into groups based on common characteristics. Once divided into variou...
Association of Costs Lawyers launch appealing new site
Our summer of launches continues with the ACL’s behemoth site, whose long-awaited launch occurred late July.
www.associationofcostslawyers.co.uk
In their own words, the ACL is the representative body for Costs Lawyers - regulated...
From Hollywood to Robin Hood, LAX to CMS - my first month at Senior
Hello! I’m Alex and I’ve just started as an account manager here at Senior. My life has been a whirlwind for the past few years and I can already tell that the whirlwind won’t stop anytime soon – and I’m certainly n...
Ta-dah! How to wow at your next event
We’re well into the penultimate quarter of 2017 now and it’s a time when many organisations are starting to plan for their big conference of 2018 and putting the finishing touches on their autumn term events. Almost all organisations...
Using video to engage website visitors
Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos to their online content mix. As a digital agency working within the third sector we’re always on the lookout for simple...
Exterminator salvation: BPCA are back with a new site!
We are delighted to announce the launch last week of the British Pest Control Association’s new site! Back in the summer of 2016 we began working on the site you see at the moment, which is just the first stage of their website launch. Pha...
How to improve member retention
Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become members of or donate to their organisation. As a web agency who guides these organisations through every step of web dev...
How to effectively monetise resources
Resources come in a variety of shapes and sizes... news, publications, products, essentially anything that used by a visitor to increase their knowledge can be classed as a resource. Resources are really important in meeting one the primary obje...