15 December 2016

On demand: the internet where you want it, when you want it

According to Quantum Run, 2017 will see the number of internet users worldwide reach 3.3 billion, almost half the world’s population. With patrons using it to do everything from learn languages to communicate with their loved ones to getting their breaking news, the internet is fast becoming the place where most of us spend the majority of our time.

It’s for that reason that in New York they’re planning to repurpose old and all but obsolete pay phones, turning them into Wi-Fi hotspots; sacred wells which will quench pedestrians’ thirst for information. Picking up the phone or tablet when we’re looking for answers or distractions is becoming second nature for most people in the western world and there’s absolutely no reason why your membership website shouldn’t be one of their destinations.

What does that mean for your organisation?

With the internet becoming increasingly available and mobile use rising rapidly if you a) don’t have a mobile ready website and b) don’t have information there at the touch of a button for your members, perhaps one of the other 1.1 billion websites out there will. Yes, the number of websites increases by roughly 10 per second which means to be successful you HAVE to keep up.

Next prediction > It’s all about YOU: focus on the individual to encourage wellbeing

Ask the experts - Andy, SEO Analyst


What do you think we'll see in 2017?

  • Stop Funding Hate: More companies will consider where they advertise more thoughtfully like Lego and the Daily Mail.
  • Fake news: I'd like to think people will be (healthily) sceptical on news that spreads on popular sites and social media and be more aware of fact checking before passing stuff on.
  • Passive Search:Stuff will come to you before you need it and without asking. We'll all be surprised (and scared) at how these assistants know exactly what we are looking for or need.
  • The first signs of consumer AI will be there and we'll be that much closer to the singularity.

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