Creative Pioneers

A user-friendly and easily navigable site, with a fresh, up-to-date style



Their project

The Creative Pioneers campaign is an evergreen hub for young people looking to start out in the advertising, creative and digital media industry. They direct young people into the media sector through competitions, special events, training and apprenticeships and when it comes to their site, their ethos has always been simple: make it fun!

This is the fourth season for Creative Pioneers; an initiative set up by our long-time partners the Institute of Practitioners in Advertising (IPA). Every year the campaign evolves, this year there has been a change of focus from internships to offering apprenticeships with agencies and a fresh new website look and content was vital.




Our approach

The website frames the context of Creative Pioneers and aims to excite and engage visitors. Targeted primarily at school and college leavers it's important that the site be responsive for use on mobile devices.  Candidates can apply online, and then upload a video via our website to support their application.


The outcome

Last year Creative Pioneers secured Metro as a partner and this high profile campaign runs UK wide in all Metro newspapers. In its first year, supported by a massive national advertising campaign, over 30,000 entrants flocked to the website-facilitated competition, allowing them to upload their videos to enter the competition to win placements in top UK agencies.