Archive News

08 April 2014

Search Matters: 4 Reasons to Prioritise SEO

Search is everywhere. With 85% of consumers using search engines to make purchasing decisions, search marketing can mean more leads, more customers and more revenue.

But, search and Search Engine Optimisation (SEO) are often overlooked in favour of traditional channels like advertising, PR and brochures.

Here’s 4 reasons why SEO should be your No.1 priority:

Search is Where Your Customers Are


Organic Search Results generate more than 50% of all traffic to websites.


Natural search results generate more than 50% of all visits to websites and influence more than 85% of purchase decisions.

With Google now handling over 80% of all online search queries (that’s more than 100 billion searches a month!), using SEO to position your business in front of the people making those searches could mean lots of qualified traffic to your website.

If you’re not easy to find in search, it’s a safe to assume potential customers are heading straight to the competition, without giving you a second thought!

No. 1 Position Gets 60% of Clicks

And 33% of all search traffic, emphasising the clear advantage of being at the top of the search results. With just 20% of visitors venturing past the top three search results, optimising your website to secure a top spot in search is an extremely effective way to attract targeted prospects to your site.

Higher rankings don’t just mean more traffic. Being at the top also means higher brand credibility. Why? Because people trust Google, so being prompted at No.1 makes your website THE brand name and gives your website credibility that no ad can top.


Super-Targeted Traffic Means Better ROI


On average traffic from search delivers 50% more conversions than paid adverts. That’s because it’s the only marketing channel where buyers find sellers.

As a ‘reverse marketing channel’, search puts your business directly in front of qualified prospects who are actively seeking exactly what you have to offer. A hit from Google is typically more valuable than a hit from any advert, generating warmer leads, more customers and more revenue for your business.


Your Competitors Are Doing It


With 80% of the 250 million websites on the web undertaking some sort of search engine optimisation, search is an extremely competitive channel. So, side-lining search and deciding to forego SEO could mean a decline in traffic  to your website.

And, the nature of search often means your loss is your competitors gain – resulting in from increased traffic as their website’s are bumped up the rankings.

For businesses using the web to generate leads and sales, ranking above your competitors in search results is crucial for success.


Bottom line

Search Engine Optimisation (SEO) = targeted leads + higher credibility + greater ROI. What’s not to like!

Unlike traditional marketing channels, the effects of SEO is long-lasting, making it a great investment for any online business.

What are you waiting for? Get out there and be proactive – set assign time and resources to review your SEO efforts or schedule time to sit down with your SEO agency to evaluate how to take your business to the next level in search. 

For more information about SEO or to find out how Senior’s SEO team can help your business, visit Senior’s SEO Agency Services or Contact us on +44 (0)115 950 0101.