Here is your hub for the latest news and advice from the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world?
Discover more about the digital side of the membership sector here:
Membership association websites and the importance of goals
One of the more important aspects to think about when designing or changing your membership website is the goal of the website. It can positively influence your design and marketing decisions.
5 things you can do today to boost your membership website's SEO
To rank well in search engines like Google and Bing, a combination of things you do on your website, and things you do off your website are considered. Today we are concentrating on 5 things you can do on your website to improve your standing in search engines.
Revamping your online presence? Let’s start at the very beginning
When creating an online presence, most organisations have just two simple challenges to face when thinking about their marketing:
The first is to discover “who we are & what we do”.
The second? To tell that to the right people.
To embark on tackling the first challenge...
How prepared are you for the GDPR?
If you would like to be better prepared about the GDPR, then read on for some official recommendations from the ICO and some practical advice from ourselves.
Ready, set, go: How games can help grow your membership
In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key campaigns are a hit. They lend themselves perfectly to...
What if I don’t comply with the GDPR?
Your organisation will need to be GDPR ready by the 25th of May, 2018. After this date, an organisation can be penalised if they are shown not to comply with regulations.
Consent & legitimate interest: what's the difference in the GDPR?
We'll explore "consent" and "legitimate interest" in relation to the GDPR and the takeaways for membership organisations.
Your members area: the place where everybody knows your name
Most membership organisations offer a wide variety of benefits to their members from events to publications, but there’s one overarching feature vital to any association’s prosperity that can make your members feel like they’ve arrived at a home from home; the members area. This...
Event booking challenges & stress-free solutions
At Senior we appreciate the importance of events to membership organisations as not only a source of revenue, but a fundamental membership benefit. More and more we’re seeing not-for-profit organisations arranging conference-style events to create a platform for members to exchange ideas...
Is pay-per-click right for membership organisations?
We’ll explore why you might use it for your membership association, some common issues, and how your membership organisation can organise their first PPC campaign.
Senior’s predictions for 2018
Happy New Year! After the carols have been sung and the mincepies reduced to crumbs on your plate, it's time to look forward in contemplation on what the year to come has to offer.
Barriers for membership organisations in the modern world
Barriers of the modern world
Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked.
It’s not a new concept that times change and businesses...
Pages that pop: how to bring your website to life
As part of the design and development team here at Senior, we are always absorbing trends and tailoring them for membership organisations.
Is this the most effective way to reach a digital community?
Delivering an email to your member base is still going to be the most effective way to reach out and communicate; If you can get a subscriber to open your email, your content becomes their sole focus for those precious...
Seasonality in design: getting into the spirit
The dawn of November brings many things; frost laden mornings, crispy leaves and, of course the distant but fast approaching sound of sleigh...
Innovative lead generation tips for associations in these 6 sectors
No matter how you go about it, whether you rely on recommendations from your current members or are ahead of the times
Why offering CPD can be a huge draw for members
“How can I add value to my organisation?” This is a question we get asked a lot, and we know it’s an important concept to membership organisations. You’re looking for something that will set you apart from all those other associations out there who are all working towards...
How will the GDPR affect membership organisations in the UK & beyond?
You're probably aware by now that a huge change to the UK's Data Protection Laws will be implemented next May in the form of the General Data Protection Regulation (GDPR).
What we mean by ‘full-service’
Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector
"Dear customer" - Personalisation & segmentation in marketing
Whether your goal as a membership organisation is to get members to attend events, inform your membership of current