Archive News

11 November 2012

Ultimate Guide to a Successful Email Marketing Campaign

Email marketing is a favourable tool for marketers.


Well, first off – it’s cheap as chips! Plus there are many other good (& bad) things about email marketing.

So, what makes up a successful email marketing campaign?

Well, there’s a series of steps you should go through as standard.


5 Steps to Success


STEP 1: Gather plenty of email addresses

You need to collect email addresses at every opportunity – otherwise you won’t have anyone to send your email campaign out to!

STEP 2: Decide what your email content will be

You know what the objective of your campaign is (hopefully!) so you should have a clear understanding of the message you want to get across – but how should you structure your email?

STEP 3: Consider anything else important when designing your email campaign

Is your email text heavy? Are there too many images? Does your email contain any calls to action?

STEP 4: Optimise your email open rates

You could have the foundation for a really great email campaign – but if no one sees your email then what’s the point?!

STEP 5: Measure its success!!

How do you know your campaigns been a success unless you’ve got something to gage it against?


Follow these above steps & you’ll be on your way to success in the world of email marketing!

Ciao for now – & good luck!