Email marketing is a favourable tool for marketers.
Why?
Well, first off – it’s cheap as chips! Plus there are many other good (& bad) things about email marketing.
So, what makes up a successful email marketing campaign?
Well, there’s a series of steps you should go through as standard.
5 Steps to Success
STEP 1: Gather plenty of email addresses
You need to collect email addresses at every opportunity – otherwise you won’t have anyone to send your email campaign out to!
STEP 2: Decide what your email content will be
You know what the objective of your campaign is (hopefully!) so you should have a clear understanding of the message you want to get across – but how should you structure your email?
STEP 3: Consider anything else important when designing your email campaign
Is your email text heavy? Are there too many images? Does your email contain any calls to action?
STEP 4: Optimise your email open rates
You could have the foundation for a really great email campaign – but if no one sees your email then what’s the point?!
STEP 5: Measure its success!!
How do you know your campaigns been a success unless you’ve got something to gage it against?
Follow these above steps & you’ll be on your way to success in the world of email marketing!
Ciao for now – & good luck!