13 February 2015 Refresh and Update

Driving Changan’s Web Presence

Changan Automobile, founded in 1862, is the pioneer of China's modern industry. It is affiliated to China South Industries Group Corporation, among the first camp of Chinese automotive industry. Their mission is to design and deliver high quality and performance in all areas of their industry, and their vision is to become the go-to company for World Class green powertrain technologies.

Our History

They have branches all over the world including China, Italy, Japan, the US and their UK branch, based in Nottingham is the hub for Advanced Powertrain design and development. We’ve been aiding them with their online presence over the past 4 and a half years.

New Developments

 The main refresh the folks at Changan wanted was to make their site more engaging to potential customers, to showcase their product range in an innovative and cutting edge way.

They were seeking a small shift in branding, to evolve the logo, look and feel of the site to bring it up-to-date and ensure it reflects their ethos in innovation and design.

Key Features

Working closely with the folks at Changan we were able to deliver a site with a number of sophisticated and up-to-the-minute features, such as full width homepage banners and responsive design so that the site is accessible from any device and as well as on the go. We also put together a stylish homepage sub navigation meaning the site is now clean and modern, and much more engaging for customers. 

The site now puts the emphasis on the brand’s ethos of excellence in design and innovative technology with the site’s fresh new look. Stronger representation of the brand brings the connection between the research website and the main Changan website together smoothly.

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