13 February 2015 Awards Showcase

A Step in the Right Direction

The Society of Trust and Estate Practitioners (STEP) is the worldwide professional association for practitioners dealing with family inheritance and succession planning. Every year they hold a glamourous award ceremony the ‘STEP Private Client Awards’ to honour the leading lights in the wealth management industry.

Our History

We have delivered a growing number of micro sites for STEP over the past couple of years. Last year we had the opportunity to develop not only their Private Clients Awards but also a specialised website to promote their Global Conference in Miami.

Our collaborations with STEP are a great example of not only our dedicated work for Membership Organisations but also our ability to deliver superb stand-alone micro sites for any mini projects your company might have coming up.

Key Features

Each year, to keep things fresh, the folks at STEP choose an entirely new theme for their PCA awards. Our team worked with STEP to come up with innovative art work and themes that reflect the sophisticated feel of the ceremony.

Over our years of experience we have learned that the key to a good awards website is to keep interest over the entire year. We work in several distinct phases;

  • The look forward – the ceremony is on its way, so we need to encourage visitors to check back to find the key dates
  • Awards entries opening soon – again encourages users to keep in touch with STEP
  • Awards entries open – great opportunity for social media coverage
  • Book a place – encouraging users to book their place at the ceremony
  • And the winner is… the final big reveal!

How will it help them.

The microsite helps to showcase STEP and the winning entries and serves as a hub for any information members might need on the awards, i.e. entries, info on the evening itself and winners galleries.

It also stands as a focal point for the sponsors of the Awards giving them visibility and exposure. The powerful features of River CMS means that STEP can self-manage most aspects of the website content and announcements –giving STEP control and peace of mind that things can happen according to their agenda.

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