Another new development in the world of algorithms! Google has just announced the release of Panda 4.1; its latest algorithm update which is aimed at better identifying low-quality content and has already resulted in higher-quality small to medium sized sites ranking higher.
What does Panda 4.1 do?
This new update is essentially designed to weed out low-quality websites, i.e. those that use techniques solely for the purposes of boosting their search engine optimisation (SEO) such as repetition of keywords and duplication of pages. Many of these sites tend to write content for google, rather than with the casual visitor or potential customer in mind. These sites could be blocking yours from getting the optimisation you deserve (and you’re working hard on). The reason small to medium sites are now beginning to rank higher than usual is because low-quality sites that aren’t playing fair are being penalised and getting sent straight to the bottom of the pile. This in turn means that your site will get a much higher quality of traffic.
At Senior our team are constantly working hard to monitor this and ensure news of any changes reaches you as fast as possible; and we also offer our services and expertise to all our clients so we can help you get the best results.
As well as this though, we’ve provided some useful information for you to make sure you’re getting the most out of your SEO.
Tips to help keep Panda away from your site
- Ensure content on your site aims to be written for the user, in an informative and useful manner; if you are writing just for Google rankings then change approach
- Link content around, and don’t be afraid to link out of your own site. Share your content socially
- Audit your content to make sure it is all still relevant. See this as an opportunity for a refresh
- Keeping an eye on your search traffic in Google Analytics
- Contact your account manager to see how we can help!
How can we help?
- We can offer you a review of your website in light of the new changes and services to improve your rankings
- We can also provide training on Google Analytics so if you’re not sure how to read your own stats we can teach you how to monitor your website’s effectiveness
- We can help you with your online marketing
- We can help you create more leads or sales from your site
Feel free to contact us for more information.