AOME

A site that communicates the Academy’s services, while looking fresh and contemporary

Academy of Medical Educators Banner

Portfolio

Their project

The Academy of Medical Educators is the professional home for anyone who is actively involved in the education and training of medical, dental and veterinary professionals including undergraduate, postgraduate and continuing professional development. The website is open to all who are eager for knowledge of the medical education industry.

They required a website which would better communicate the Academy’s services, and they wanted it to look fresh and contemporary in style and content. It was imperative that it be responsive for all devices, as most of their target audience are busy professionals who access the web using mobile technologies.

 

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Our approach

A full page navigation better encourages a user journey throughout the site and seamless integration of data between a new CRM, RiverCRM, and the website was implemented, meaning data only needs to be added once. We created advanced online application forms which would not only make becoming a member easier, but also reduce valuable administration time.

 

The outcome

We hope to see increased engagement on the website, both technically; which can be tracked through analytics, and on a more personal level through member satisfaction. The site now offers the user the opportunity to better explore the benefits of an AoME membership. Easy website management by AoME administrators will also allow them to focus on other member recruitment activities.

 

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