Meetings Industry Association

A clean, fresh, future-proof online hub for a rapidly expanding membership organisation

mia-banner

Portfolio

Their project

The MIA is one of the fastest growing associations in the conference, meetings and events sector. The association holds a ‘Not for Profit’ status and continues to be governed by a dedicated group of volunteers who are industry professionals with active leadership roles within their own organisations.

The MIA were looking for an engaging website which could successfully pique the interests of members of all ages and from all areas of the industry. A clean, visually pleasing website with a corporate, intuitive layout was needed to place the MIA as the voice of the industry.

 

graphic-1

 

Our approach

The site boasts one of the most useful tools for a membership organisation which deals with this subject matter: a sophisticated venue directory. Their current venue directory presents data using APIs from venuedirectory.com with MIA’s signature on-brand design. The site also contains association essentials like a history timeline, smart templates for the board and council, a gallery and a supplier directory.

 

The outcome

With their simpler, more intuitive application process and spruced up online marketing hub which their new site will undoubtedly be, they’re looking forward to welcoming new membership and accreditation applications. They’re also eager to promote AIM accredited venues and encourage industry professionals to put these places at the tops of their must-visit lists.

 

graphic-2