GAFTA

Fully responsive, stylishly animated and innovatively presented

GAFTA Banner

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Their project

The Grain and Feed Trade Association, or GAFTA, are an international Trade Association with over 1500 Members in 89 countries. They promote international trade in grain, animal feed materials, pulses and rice and to protect the interests of their members worldwide, providing support and international contacts.

Training, contracts, arbitration, events, news; you name it, GAFTA provides it for their members. The challenge was the overhaul their current site designs, while maintaining their style and branding. The site is information rich, so we needed to find an innovative way of engaging members and ensuring content is easily digestible.

 

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Our approach

As with all our new builds, the GAFTA site is fully responsive, which is especially important to GAFTA, given that their members aren’t all office based. We also developed some stylish animations to enhance the user interface and present important information in an innovative way.

 

The outcome

GAFTA’s signature branding and colour scheme has been translated to their new site, and this design continues throughout, tying the whole site together. We’ve also been able to integrate with “civi”, their resident CRM system, for their forms and directories meaning they’ll easily be able to keep their files up to date.

 

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