Here is your hub for the latest news and advice from the membership, non-profit and charity community. Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world?
Discover more about the digital side of the membership sector.
Seasonality in design: getting into the spirit
The dawn of November brings many things; frost laden mornings, crispy leaves and, of course the distant but fast approaching sound of sleigh bells and carols. Yes November means that Christmas is on its way. Of course for most of us that doesn&r...
Innovative lead generation tips for associations in these 6 sectors
Whether you rely on recommendations from your current members or are on trend with tech savvy marketing campaigns, every association relies heavily on lead generation to prosper. Here are some specific tips for 6 of the sectors we&rsqu...
Why offering CPD can be a huge draw for members
“How can I add value to my organisation?” This is a question we get asked a lot, and we know it’s an important concept to membership organisations. You’re looking for something that will set you apart from all those other...
How will the GDPR affect membership organisations in the UK & beyond?
You’re probably aware by now that a huge change to the UK’s Data Protection Laws will be implemented on the 25th of May 2018 in the form of the General Data Protection Regulation (GDPR). This change will affect the way all B2C and B2...
What we mean by ‘full-service’
Over the past few months we’ve used our monthly featured articles to offer tips and advice for membership and third sector organisations on a variety of subjects; from how to measure marketing campaigns, to ensuring you’re encouragin...
"Dear customer" - Personalisation & segmentation in marketing
What is segmentation and personalisation?
Segmentation essentially means taking a broad range of people (your members and/or potential members in this case) and dividing them into groups based on common characteristics. Once divided into variou...
Ta-dah! How to wow at your next event
We’re well into the penultimate quarter of 2017 now and it’s a time when many organisations are starting to plan for their big conference of 2018 and putting the finishing touches on their autumn term events. Almost all organisations...
Using video to engage website visitors
Over the past couple of years we’ve seen a surge in the number of membership organisations looking to add videos to their online content mix. As a digital agency working within the third sector we’re always on the lookout for simple...
How to improve member retention
Associations in the third sector often spend valuable time and resources trying to persuade industry professionals to become members of or donate to their organisation. As a web agency who guides these organisations through every step of web dev...
How to effectively monetise resources
Resources come in a variety of shapes and sizes... news, publications, products, essentially anything that used by a visitor to increase their knowledge can be classed as a resource. Resources are really important in meeting one the primary obje...
User journeys - how to get people to your key pages
What is a user journey?
A user journey is the navigational path that you expect your target audience will follow around your website to find what they are looking for. This journey can be influenced by using subtle design an...
10 tips to increase readership of your key publications
Almost every charity, non-profit organisation and trade association has some form of publication that they create for their members. As most associations are concerned with educating their members with training and CPD systems, publications are...
Measuring the effectiveness of your campaigns
A membership organisation like your own most likely has ongoing marketing activities to help it flourish. They could be email campaigns, paid advertising, social media and more. However, it might be that you don’t know which of these activ...
Support, training & community: can you get these in-house?
The internet is everywhere we go; powering our homes, in our pockets, tracking our health and everything in between. This means that fast, responsive and well-designed websites are becoming more and more valuable tools for reaching an audience;...
Redesigning your website: the considerations, opportunities & rewards
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Innovative ways for sports NFP’s to raise cash
Whenever you think about NFPs or charities raising money you probably either picture bright jackets and oversized lanyards of 20 somethings in shopping centres, monthly direct debits that the consumer almost never actually engages with or TV dri...
How to encourage referrals
For a membership, non-profit or charity organisation, you have to be careful where your money goes, so coming up with innovative and interesting ways to market and ultimately grow your organisation is vital. How is it possible to get the word ou...
Are Targeted Ads the future of marketing (& how can CRM help?)
Targeted advertising, also known as customised advertising, refers to a form of advertising where users are targeted by a specific set of traits and has seen a steady uptake by marketers over the last decade. It is a powerful alternative solutio...
Life after launch – how a website flourishes
This is always one of the biggest things on our clients’ minds as we’re working through a project with them. For membership organisations updating a website is a long, carefully thought out process from the moment you decide you need...
How to increase your website's user engagement
It's fairly common to hear that a client wishes to increase 'user engagement' on their website, but what exactly does this mean? Firstly, let's look at how TechTarget defines the term;
User engagement is an assessment of an individua...