News

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Want to keep up-to-date with the latest membership news, as well as learn more about what’s new throughout the digital world? Learn more about Senior Internet and the membership digital industry here.

Time to modernise your association's logo and branding?

Lately, more and more associations are looking to update their identity. But why?

Membership association websites and the importance of goals

One of the more important aspects to think about when designing or changing your membership website is the goal of the website. It can positively influence your design and marketing decisions.

The benefits of picking an agency with a membership niche

When the time comes to choose the agency you’ll work with on your next web project, there are certain benefits to working with an agency who has carved out a niche within the association community.

5 things you can do today to boost your membership website's SEO

To rank well in search engines like Google and Bing, a combination of things you do on your website, and things you do off your website are considered. Today we are concentrating on 5 things you can do on your website to improve your standing in search engines.

Revamping your online presence? Let’s start at the very beginning

When creating an online presence, most organisations have just two simple challenges to face when thinking about their marketing: The first is to discover “who we are & what we do”. The second? To tell that to the right people. To embark on tackling the first challenge...

How prepared are you for the GDPR?

If you would like to be better prepared about the GDPR, then read on for some official recommendations from the ICO and some practical advice from ourselves.

Ready, set, go: How games can help grow your membership

In the past we have waxed lyrical about the benefits of a microsite. These benefits cannot be exaggerated enough; a microsite is a handy, money-saving, share- and trackable piece of online content that can target web users and ensure your key campaigns are a hit. They lend themselves perfectly to...

Email marketing is dead!? What are the REAL long term implications of the GDPR?

The upcoming GDPR is certain to change the current landscape of marketing as we know it to an extent, and, while there’s a lot of hype around how drastic the new law will be, the changes we will see won’t all be negative. It’s been the nature of marketing to adapt to new...

What if I don’t comply with the GDPR?

Your organisation will need to be GDPR ready by the 25th of May, 2018. After this date, an organisation can be penalised if they are shown not to comply with regulations.

The right to be forgotten: what is it & how does it relate to the GDPR?

The GDPR will come into effect on the 25th of May and govern how we perform email marketing and data handling from now on. The GDPR will mean that what data organisations can store will revolve heavily around the idea of consent, and place much more power into the hands of the individual, giving...

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