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Barriers for membership organisations in the modern world
Barriers of the modern world
Membership organisations, like any business, encounter challenges and barriers. Even the simple passing of time brings about changes in an organisations macro-environment that must not be overlooked.
It’s...
Pages that pop: how to bring your website to life
As part of the design and development team here at Senior, we are always absorbing trends and tailoring them for membership organisations. Advancements in web languages and improved browser compatibility has allowed us create engaging ways for u...
Substance meets style: the Meeting Industry Association’s site launches!
We’re delighted to announce the launch of the Meeting Industry Association’s brand new website! The MIA is one of the fastest growing associations in the conference, meetings and events sector.
The association holds a ‘Not...
5 steps to increase your membership
We’ve been working with membership organisations long enough to know that the primary objective for most is to increase membership. Although all organisations are different; we’ve identified some key aspects and created a step-by-ste...
Is this the most effective way to reach a digital community?
Delivering an email to your member base is still going to be the most effective way to reach out and communicate. If you can get a subscriber to open your email, your content becomes their sole focus for those precious seconds where they decide...
Seasonality in design: getting into the spirit
The dawn of November brings many things; frost laden mornings, crispy leaves and, of course the distant but fast approaching sound of sleigh bells and carols. Yes November means that Christmas is on its way. Of course for most of us that doesn&r...
Institute of Healthcare Engineering and Estate Management’s site given a boost
Engineering council member IHEEM’s new site launches last week; a site which boasts a number of exciting features and an up-to-date new look.
We’ve been working with Institute of Healthcare Engineering and Estate Management...
Innovative lead generation tips for associations in these 6 sectors
Whether you rely on recommendations from your current members or are on trend with tech savvy marketing campaigns, every association relies heavily on lead generation to prosper. Here are some specific tips for 6 of the sectors we&rsqu...
Why offering CPD can be a huge draw for members
“How can I add value to my organisation?” This is a question we get asked a lot, and we know it’s an important concept to membership organisations. You’re looking for something that will set you apart from all those other...
How will the GDPR affect membership organisations in the UK & beyond?
You’re probably aware by now that a huge change to the UK’s Data Protection Laws will be implemented on the 25th of May 2018 in the form of the General Data Protection Regulation (GDPR). This change will affect the way all B2C and B2...